Opening Day!! It's finally here. For us that means the public launch of our Fuel Factor Gear store. No matter if your a fan of sports or an athlete, opening day is nostalgic. There's so much build-up, hype, and preparation that goes into it. As a fan you're looking forward to game day and you've prepared by buying your team's new gear (t-shirts), planning your day(s) around the event, talking trash to your friends, and even planning your meal(s) out for that day. As an athlete, you've trained for months sweating and draining your body physically and mentally. You've set goals, watched film, fueled right (with the help of your sports dietitian), and set up your locker just right. It doesn't matter if you are a fan or an athlete, opening day means something.
We've been preparing for our opening day for months (even years). We are ready for our fans (the customers) to wear their beliefs on their chests and to be proud of their lifestyles. Our first three 'pitches' (messages) highlight using food to fuel performance and one message that tackles a popular diet trend/fad sweep through grocery stores and restaurants. In the end, you might not agree with our 'calls' but they are meant to cause discussion and for people to ask questions. #NeverGoEmpty
A big thanks to everyone who has helped make our 'Opening Day' possible. A shout out to Box 8 Creative. A special thanks to my family for telling me to "Believe in myself, otherwise, no one else will."“Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.” - Andrew Carnegie